Diploma in Media & Communication student developing media and communication capabilities

Diploma inMedia & Communication

Turn Creative Ideas into Meaningful Media Experiences.

Explore media writing, advertising, public relations, film and marketing communication through a practical programme designed for future creative professionals.

Develop the strategic, analytical and production capabilities needed to understand audiences, create effective messages and contribute confidently across traditional and digital media environments.

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Programme Key Facts

  • 9 months

    Duration

  • BAC College (Singapore)

    Awarded By

  • Singapore

    Country of Origin

  • Blended Lerning

    Study Mode

  • Jan, Feb, Apr, May, Jul, Aug, Nov

    Intakes

  • Diploma Programme

    Pathway

  • Coursework & Exams

    Assessments

1

Future Careers

Your Future in Singapore’s Creative and Digital Economy

Singapore’s media sector brings together global brands, creative agencies, production companies, digital platforms, broadcasters and communications consultancies.

This diploma introduces the writing, creative, strategic and audience-focused capabilities that can support your progression towards influential roles across media and communications.

Your future career pathways may include:

Careers You Can Build

2

Why This Programme Matters

  • Apply communication principles, theories and skills to assigned tasks and projects.
  • Use critical thinking and creative knowledge to complete communication-related work.
  • Plan, organise and deliver media and communication projects.
  • Apply ethical considerations when developing communication strategies and materials.
  • Gain practical exposure through project-based learning.
  • Explore public relations, advertising, marketing, film and other areas of media studies.
  • Strengthen your writing and communication capabilities for traditional and digital media.
  • Understand how culture, society and technology influence media content.
  • Gain a qualification equivalent to Year 1 of an undergraduate programme and Level 4 of a UK degree qualification.
  • Contemporary Media and Culture
  • Sociology
  • Writing for the Media
  • Public Relations, Publicity and Media Relations
  • Introduction to Advertising & Marketing Communication
  • Film Fundamentals

Successful media professionals understand how ideas, audiences, culture and technology influence one another. The Diploma in Media & Communication introduces you to the principles behind media writing, public relations, advertising, marketing communication and film.

Through Project-Based Learning, you will gain hands-on exposure to creative and communication-focused activities while applying theory to realistic assignments and projects. You will also learn to approach communication tasks with critical judgement, ethical awareness and a clearer understanding of how messages operate across different media environments.

Programme Structure

  • Contemporary Media and Culture
  • Sociology
  • Writing for the Media
  • Public Relations, Publicity and Media Relations
  • Introduction to Advertising & Marketing Communication
  • Film Fundamentals
3

AI-Native Learning Experience

Preparing you for a media landscape where creativity, audience insight, technology and artificial intelligence increasingly work together.

At BAC College (Singapore), AI-supported learning provides additional guidance as you develop communication strategies, research media trends and refine creative ideas.

You will learn to use AI responsibly when exploring audiences, organising information, improving written content and considering how messages may perform across different platforms.

  • AI Tutor

    Personalised learning support around the clock

  • AI Writing Coach

    Sharper academic and creative communication

  • AI Study Coach

    Optimised study habits and performance

  • AI Research Assistant

    Faster, smarter media research

4

Industry Projects & Certifications

Earn Microcredentials from the World’s Best Universities & Global Tech Giants

Details of the Coursera modules and microcredentials available for this programme are required from BAC College (Singapore).

5

Career Outcomes

Your Pathway to a Media or Communication Degree

The Diploma in Media & Communication provides an academic route for students who want to continue into degree-level study in media, communication or a related creative discipline.

The programme is equivalent to Year 1 of an undergraduate programme and Level 4 of a UK degree qualification. By completing the diploma, you will gain knowledge across media culture, sociology, writing, public relations, advertising, marketing communication and film. You will also strengthen the creative, analytical and professional capabilities needed to approach communication projects with greater confidence.

Your diploma can prepare you to pursue the following programmes:

  • Require confirmation of the available progression programmes and transfer universities from BAC College (Singapore).
6

The BAC College (Singapore) Experience

Established Education

Established in 1996 and formerly known as ITC School of Laws, BAC College (Singapore) offers pre-university programmes and articulation pathways to degree-level study.

As part of the BAC Education Group, students can access educational pathways connected to more than 25 affiliated UK universities.

Innovative Teaching

Experience teaching approaches that connect media theory with creative practice and contemporary communication challenges.

You will be encouraged to:

  • Apply communication theory to practical assignments
  • Explore media across traditional and digital formats
  • Develop creative ideas through project-based learning
  • Consider the cultural and social impact of media
  • Communicate effectively for different audiences
  • Apply ethical judgement when creating media content

Personalised Academic Support

Benefit from structured learning, face-to-face tutorials, continuous guidance and opportunities to receive feedback throughout your studies.

Academic support can help you strengthen your creative process, clarify media concepts and prepare for progression into higher-level study.

Supportive Class Environment

BAC College (Singapore) provides the following published student-teacher ratios:

Lectures: 1 lecturer to 100 students

Face-to-Face Tutorials: 1 lecturer to 30 students

This format combines shared classroom learning with more focused discussion and guidance during tutorials.

Global Progression Opportunities

Through the BAC Education Group, students can explore educational pathways connected to more than 25 affiliated UK universities.

These options may provide greater flexibility when considering your degree destination, creative specialisation and future professional direction.

Recognised Quality

BAC College (Singapore) has received consecutive four-year EduTrust awards and was recognised as the Gold standard at the JobsCentral Learning Training and Education Development Awards in 2017.

Its current EduTrust certification is valid from 12 September 2025 to 11 September 2029.

7

Entry Requirements

Academic Requirements

Applicants must be 18 years of age or above and meet at least one of the following requirements:

Alternatively:

  • GCE A-Level
  • Completion of Year 12
  • Completion of less than Year 12, where it represents the official completion of high school in the applicant’s country of origin
  • International Baccalaureate Diploma
  • A recognised pre-university certification
  • Polytechnic Diploma
  • BAC Foundation Diploma
  • Other private or foreign qualifications assessed on a case-by-case basis
  • Mature applicants aged 30 or above with at least eight years of working experience may be considered.

Language Proficiency

Applicants must meet at least one of the following English-language requirements:

  • Pass the BAC English Placement Test
  • IELTS score of 5.5 or equivalent
9

Scholarships & Funding

Explore the financial support and payment options that may be available to help you continue your studies.

  • BAC Education Fund
  • EZ Payment Plans
  • Bank Loans

Eligibility, terms and availability may vary. Speak to an education advisor for further information.

Explore Funding
10

Speak to an Education Advisor

Get Personalised Guidance for Your Future.

Our advisors can help you understand the programme, admission requirements, module content, progression opportunities and application process.

Whether you are interested in digital content, public relations, advertising, filmmaking or brand communication, our team can help you identify a suitable pathway.

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Ready to Begin Your Journey into Media & Communication?

Develop your creative voice. Strengthen your communication capabilities. Prepare for higher education and a future across the media industry.

Complete the enquiry form and our team will contact you with more information about the programme and application process.

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