In 2016, the World Economic Forum in a report estimated that technological advancements and demographic changes could lead to a net loss of 5 million jobs by the year 2020. A majority of these jobs are likely to be white-collar, office-administrative jobs.
More recently, the Covid-19 pandemic has created a paradigm shift in the job market and the workplace with an emphasis on digital jobs.
Here’s a look at some of the digital jobs every company should consider hiring to meet the challenges in the new normal.
1. Digital Marketing Executive
Well, we are moving into a Digital Economy, so it’s only logical that the job of Marketing Executive gets a digital upgrade! A Digital Marketing Executive is responsible for planning, developing, implementing and managing the overall digital marketing strategy of a company.
In order to remain competitive as a business, it is crucial for companies to embrace aspects of digital marketing such as social media presence or digital ad strategy to create and increase brand awareness.
2. Web Developer
In a digital world, website development helps companies to generate more business and literally be seen by consumers.
Web Developers are responsible for the coding, design and layout of a website according to a company’s specifications. Once created, a web developer then assists with the maintenance and upkeep of the website.
Website development is fast becoming the most convenient way for consumers to learn more about the range of products or services offered by a company. Adapting to advancements in technology will also enable companies to distinguish themselves from their competitors.
3. Creative Graphic Designer
A great graphic design has the ability to resonate with consumers. Increasing trends in the commercial world, show that consumers are more willing to look at images that may convince them to purchase a product rather than reading a document about it.
From brochures to billboards, creative graphic designers effectively communicate the brand, product and services to the masses in an engaging way.
4. Digital Content Writer
Another crucial component of branding is content writing. Written content enables consumers to engage and connect with the brand. Maintaining a particular tone and style through content writing helps companies to increase growth and their success.
Digital content writers are valuable assets to a company as they are responsible for writing and publishing content worth reading and elevating a company’s brand presence in the market.
5. Social Media Marketing Executive
Social media is rapidly becoming an important aspect of digital marketing. Companies that fail to leverage on their social media presence, will eventually lose out on large marketing opportunities as more consumers rely on social media to learn more about products and services.
Behind a company’s social media updates, the messenger representing the views of the company to users are social media marketing executives. Social Media Marketing Executives are responsible for all social media channels, team members, campaigns to engage customers and customer satisfaction, including the creation of content for the purposes of brand awareness and engagement
6. Digital Office Administrator
The conventional role of an office administrator has also evolved due to technology. Their work impacts every single employee and literally anyone who walks into a company. While digital office administrators are still responsible for the day-to-day activities of a business including billing, logistics and personnel, their job functions are now complemented by the use of technology and tools to increase efficiency and ensure smooth business operations.
7. Digital Sales Executive
Companies that leverage on technology to drive sales have been known to achieve greater revenue and overall success.
Digital Sales Executives are responsible for adding that human touch to technology in order to effectively connect, engage and attract prospective customers. This job category also involves digital marketing as it is closely tied to digital sales with social media marketing and online advertising making it more convenient for customers to learn about products or services offered by a company.
8. Data Analyst
Technology is rapidly changing the way companies operate in the new normal. Data analysis, knowledge and skills have a significant impact on the success of a business.
With data analysts developing a systematic approach to record, analyse, and present their findings, companies are able to make better business decisions based on customer trends to increase profits.