Advanced Diploma inMedia & Communication (E-Learning)
Develop Strategic Media Skills for a Connected World.
Explore media analysis, ethical communication, digital content, corporate communication, visual storytelling and online marketing through flexible e-learning.
Strengthen your ability to interpret media messages, produce audience-focused content and approach communication projects with greater independence and professional judgement.
Programme Key Facts
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9 months
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BAC College (Singapore)
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Singapore
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Blended Learning
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Jan, Feb, Apr, May, Jul, Aug, Nov
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Advanced Diploma
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Coursework & Exams
Future Careers
Your Future in Singapore’s Creative and Digital Economy
Singapore’s communications landscape connects corporate teams, digital agencies, production studios, technology platforms, publishers and regional brands.
Whether you want to coordinate corporate messaging, produce multimedia content, manage digital campaigns or examine how media influences society, this qualification can prepare you for a broad range of opportunities.
Your future career pathways may include:
Why This Programme Matters
- Apply media principles, theories and professional capabilities to assigned work.
- Use critical thinking to address communication and creative challenges.
- Organise and complete routine and non-routine media tasks.
- Apply ethical considerations when selecting strategies, tools and technologies.
- Communicate ideas, information, problems and solutions clearly.
- Use digital applications to support research, evaluation and content production.
- Develop awareness of Singapore and the wider region.
- Select suitable research methods and information sources.
- Strengthen your ability to study and work independently.
- Gain practical experience through project-based learning.
- Media Culture Studies and Analysis
- Media Ethics and Regulation
- Digital Content Development
- Corporate Communication Strategy and Management
- Photography & Video Production
- Digital Marketing
Modern communication requires professionals who can interpret media critically, respond to ethical issues and create effective content for different audiences.
The Advanced Diploma in Media & Communication (E-Learning) examines the strategic, creative and regulatory dimensions of contemporary media. You will study media culture, ethics, online content, corporate communication, photography, video production and digital marketing while considering how each area contributes to effective communication.
The programme also incorporates project-based learning, giving you opportunities to apply your knowledge to photography, video, digital advertising, journalism, corporate messaging and other areas of media practice.
Programme Structure
- Media Culture Studies and Analysis
- Media Ethics and Regulation
- Digital Content Development
- Corporate Communication Strategy and Management
- Photography & Video Production
- Digital Marketing
AI-Native Learning Experience
Preparing you for a communications environment where creativity, audience behaviour, digital platforms and artificial intelligence increasingly influence one another.
At BAC College (Singapore), AI-supported learning offers additional assistance as you research topics, organise ideas and refine communication materials. You will learn to use AI responsibly when examining media narratives, considering audience responses, reviewing content and exploring possible directions for campaigns and visual stories.
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AI Tutor
Personalised learning support around the clock
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AI Writing Coach
Sharper academic and creative communication
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AI Study Coach
Optimised study habits and performance
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AI Research Assistant
Faster, smarter media research
Industry Projects & Certifications
Earn Microcredentials from the World’s Best Universities & Global Tech Giants
Details of the Coursera modules and microcredentials available for this programme are required from BAC College (Singapore).
Career Outcomes
Your Pathway to a Media or Communication Degree
The Advanced Diploma in Media & Communication (E-Learning) provides a flexible route for students who intend to complete a relevant degree in media, communication or a related creative field.
Upon successful completion, you may have the opportunity to enter the final year of a relevant degree programme through an articulation framework between BAC College (Singapore) and its university partners. You will progress with knowledge across media analysis, ethics, digital content, corporate communication, visual production and online marketing.
Your qualification can prepare you to pursue the following programmes:
- Final year of a relevant degree in Media, Communication, Public Relations, Advertising, Digital Marketing or a related discipline through an approved university articulation pathway.
- Require confirmation of the available degree programmes and transfer universities from BAC College (Singapore).
The BAC College (Singapore) Experience
Established Education
Established in 1996 and formerly known as ITC School of Laws, BAC College (Singapore) offers pre-university programmes and articulation pathways to degree-level study.
As part of the BAC Education Group, students can access educational pathways connected to more than 25 affiliated UK universities.
Innovative Teaching
Experience online learning that connects media theory with strategic communication and creative production.
You will be encouraged to:
- Interpret media products from different perspectives
- Evaluate ethical and regulatory issues in communication
- Develop content for online audiences
- Plan corporate and public-facing communication
- Use photography and video to communicate visually
- Relate digital marketing concepts to audience behaviour
Personalised Academic Support
Receive structured online guidance, digital learning resources and opportunities for feedback throughout your studies.
Academic support can help you clarify key concepts, strengthen your research approach and develop greater confidence when completing communication projects.
Supportive Online Learning Environment
Study through a digital environment designed to support flexible and independent learning. For online delivery, lectures and tutorials are not subject to limits on the teacher-student ratio.
The e-learning format allows you to access your studies remotely while strengthening the organisation, self-discipline and digital confidence required for higher education and professional work.
Global Progression Opportunities
Through the BAC Education Group, students can explore educational pathways connected to more than 25 affiliated UK universities.
These options may offer greater flexibility when considering your degree destination, creative specialisation and long-term professional direction.
Recognised Quality
BAC College (Singapore) has received consecutive four-year EduTrust awards and was recognised as the Gold standard at the JobsCentral Learning Training and Education Development Awards in 2017.
Its current EduTrust certification is valid from 12 September 2025 to 11 September 2029.
Entry Requirements
Academic Requirements
Applicants must be 18 years of age or above and meet at least one of the following requirements:
- Pass all subjects in the BAC Diploma in Media & Communication completed through e-learning, face-to-face or blended learning
- Pass a diploma-level qualification from a local polytechnic
- Pass a diploma-level qualification from a local Private Education Institution
- Pass a diploma-level qualification from a foreign university or polytechnic
Language Proficiency
Applicants must meet at least one of the following English-language requirements:
These admission and language requirements are published on the programme page.
- Pass the BAC English Placement Test
- IELTS score of 6.0
- TOEFL score of 550
- PTE Academic score of 50
Fees
Tuition Fees
Scholarships & Funding
Explore the financial support and payment options that may be available to help you continue your studies.
- BAC Education Fund
- EZ Payment Plans
- Bank Loans
Eligibility, terms and availability may vary. Speak to an education advisor for further information.
Speak to an Education Advisor
Get Personalised Guidance for Your Future.
Our advisors can help you understand the programme, admission requirements, online learning experience, module content and degree pathways.
Whether you are interested in corporate communication, digital content, photography, video production, media research or online marketing, our team can help you identify a suitable route forward.