Advanced Diploma in Media and Communication student developing media content

Advanced Diploma in Media & Communication

Create Media That Informs, Engages and Inspires Action.

Explore media analysis, digital content, corporate communication, photography, video production and digital marketing through a practical creative programme.

Strengthen your ability to interpret media, develop strategic messages and produce content for audiences across corporate, editorial and digital environments.

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Programme Key Facts

  • 9 Months

    Duration

  • BAC College (Singapore)

    Awarded By

  • Singapore

    Country of Origin

  • Blended Learning

    Study Mode

  • Jan, Feb, Apr, May, Jul, Aug, Nov

    Intakes

  • Advanced Diploma

    Pathway

  • Coursework & Exams

    Assessments

1

Future Careers

Your Future in Singapore’s Creative and Digital Economy

Singapore’s communications sector offers opportunities across creative agencies, multinational companies, newsrooms, production studios, digital platforms and marketing teams.

This programme develops the strategic, creative and production capabilities required for roles where organisations must communicate clearly, respond to audiences and maintain a strong presence across multiple channels.

Your future career pathways may include:

Careers You Can Build

2

Why This Programme Matters

  • Apply media principles, theories and professional capabilities to assigned projects.
  • Use critical thinking to address communication and creative challenges.
  • Organise and complete routine and non-routine media tasks.
  • Apply ethical considerations when selecting communication strategies, technologies and materials.
  • Communicate ideas, information, problems and solutions clearly.
  • Use digital applications to support research, evaluation and content production.
  • Develop awareness of Singapore and the wider region.
  • Select appropriate research methods and information sources.
  • Strengthen your ability to study and work independently.
  • Gain practical exposure through project-based learning.

Media professionals must understand both the meaning behind a message and the techniques needed to communicate it effectively. The Advanced Diploma in Media & Communication examines media culture, ethics, regulation, content development, corporate communication, visual production and digital marketing.

You will learn to analyse media from different perspectives, produce content for online audiences and consider how organisations manage communication with their stakeholders. Project-based learning provides opportunities to apply your knowledge across photography, video production, digital advertising, corporate communication, journalism and other areas of media practice.

Programme Structure

  • Media Culture Studies and Analysis
  • Media Ethics and Regulation
  • Digital Content Development
  • Corporate Communication Strategy and Management
  • Photography & Video Production
  • Digital Marketing
3

AI-Native Learning Experience

Preparing you for a communications sector where creativity, audience data, digital platforms and artificial intelligence increasingly intersect.

At BAC College (Singapore), AI-supported learning provides additional guidance as you research media issues, organise creative concepts and refine communication materials.

You will learn to use AI responsibly when examining audience behaviour, reviewing content, developing campaign ideas and considering how messages may be interpreted across different channels.

  • AI Tutor

    Personalised learning support around the clock.

  • AI Writing Coach

    Sharper academic and creative communication.

  • AI Study Coach

    Optimised study habits and performance.

  • AI Research Assistant

    Faster, smarter media research.

4

Industry Projects & Certifications

Earn Microcredentials from the World’s Best Universities & Global Tech Giants

Details of the Coursera modules and microcredentials available for this programme are required from BAC College (Singapore).

5

Career Outcomes

Your Pathway to a Media or Communication Degree

The Advanced Diploma in Media & Communication provides a route for students who intend to complete a relevant degree in media, communication or a related creative discipline.

Upon successful completion, you may have the opportunity to enter the final year of a relevant degree programme through an articulation framework between BAC College (Singapore) and its university partners.

You will progress with knowledge across media analysis, ethics, digital content, corporate communication, visual production and digital marketing. You will also strengthen the research, communication and independent-learning capabilities needed for degree-level study and professional practice.

Your qualification can prepare you to pursue the following programmes:

  • Final year of a relevant degree in Media, Communication, Public Relations, Advertising, Digital Marketing or a related field through an approved university articulation pathway.

Require confirmation of the available degree programmes and transfer universities from BAC College (Singapore).

6

The BAC College (Singapore) Experience

Established Education

Established in 1996 and formerly known as ITC School of Laws, BAC College (Singapore) offers pre-university programmes and articulation pathways to degree-level study.

As part of the BAC Education Group, students can access educational pathways connected to more than 25 affiliated UK universities.

Innovative Teaching

Experience teaching approaches that connect media theory with creative production and strategic communication.

You will be encouraged to:

  • Analyse media content from different cultural and social perspectives.
  • Apply ethical principles to communication decisions.
  • Write and produce content for digital audiences.
  • Plan corporate and public relations campaigns.
  • Use photography and video to communicate visually.
  • Relate digital marketing concepts to audience behaviour.

Personalised Academic Support

Benefit from structured learning, face-to-face tutorials, academic guidance and opportunities to receive feedback throughout your studies.

Academic support can help you strengthen your creative process, refine your research methods and approach communication projects with greater confidence.

Supportive Class Environment

BAC College (Singapore) provides the following published student-teacher ratios:

  • Lectures: 1 lecturer to 100 students.
  • Face-to-Face Tutorials: 1 lecturer to 30 students.

This format combines shared classroom learning with more focused discussion and guidance during tutorials.

Global Progression Opportunities

Through the BAC Education Group, students can explore educational pathways connected to more than 25 affiliated UK universities.

These options may provide greater flexibility when considering your degree destination, creative specialisation and future professional direction.

Recognised Quality

BAC College (Singapore) has received consecutive four-year EduTrust awards and was recognised as the Gold standard at the JobsCentral Learning Training and Education Development Awards in 2017.

7

Entry Requirements

Academic Requirements

Applicants must be 18 years of age or above and meet at least one of the following requirements:

  • Pass all subjects in the BAC Diploma in Media & Communication completed through e-learning, face-to-face or blended learning.
  • Pass a diploma-level qualification from a local polytechnic.
  • Pass a diploma-level qualification from a local Private Education Institution.
  • Pass a diploma-level qualification from a foreign university or polytechnic.

Language Proficiency

Applicants must meet at least one of the following English-language requirements:

  • Pass the BAC English Placement Test.
  • IELTS score of 6.0.
  • TOEFL score of 550.
  • PTE Academic score of 50.

These admission and language requirements are published on the programme page.

9

Scholarships & Funding

Explore the financial support and payment options that may be available to help you continue your studies.

  • BAC Education Fund
  • EZ Payment Plans
  • Bank Loans

Eligibility, terms and availability may vary. Speak to an education advisor for further information.

Explore Funding
10

Speak to an Education Advisor

Get Personalised Guidance for Your Future.

Our advisors can help you understand the programme, admission requirements, module content, degree pathways and application process.

Whether you are interested in corporate communication, digital marketing, content production, photography, video or media research, our team can help you identify a suitable route forward.

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Ready to Take Your Media & Communication Journey Further?

Refine your creative perspective. Strengthen your strategic communication capabilities. Prepare for degree completion and a future across the media industry.

Complete the enquiry form and our team will contact you with more information about the programme and application process.

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